Sneaker Marketing

Lost Files: Why Reebok Changing Their Logo Means Nothing To Sneakerheads

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Over the years I’ve written countless pieces and done equally as many interviews that were never published or only partially used. Here’s a new feature called Lost Files where I’ll revisit some of these pieces.  Saturday, my favorite player, Allen Iverson, had his jersey retired in Philadelphia and it turned out to be more emotional … Read more

Weekly Overdose: Sex Sells Sneakers Too, Karl Lagerfeld, Red Octobers

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Portland Business Journal – A $10,000 Nike? Meet Kanye West’s ‘Red October’: Moral of this story, even “business” journals sensationalize for pageviews. At least they didn’t mention the $100k pair of Yeezys. But at least they reached out to Jacques! Highsnobiety – Karl Lagerfeld Turns The Grand Palais Into A Grocery Store for Chanel’s Fall/Winter 2014 … Read more

Weekly Overdose: Nike Destined For Greatness, Lawsuits, Company Culture

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The business of athletic footwear, aka the sneaker business, was a $22 billion industry in 2013. To say I am I enjoy the business of sneakers would be an incredible understatement. I’m invested in it in every sense of the word because it fascinates me beyond most things in life.

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