I’m Nick Engvall. For twenty years I’ve worked in and around sneaker and car culture, the stuff people are supposed to grow out of and never do.
I helped build the first dedicated sneaker team at Complex. I launched the first user-generated content and seeding programs at Finish Line. I was employee number nine at StockX. I ran brand as Senior Director at Stadium Goods. Along the way I wrote for Business Insider, Complex, and plenty of others, talked sneakers on NPR and CNN, and got quoted in the New York Times and the Guardian.
In 2024 I went independent. Now I build my own things.
Cars. Kicks. Content.
This site is home base for all of it. The blog is where I think out loud about the work, the drives, the kicks, and the life in between. The feeds pull the latest from my YouTube channels, The Sneaker Newsletter, and the podcasts I host.
The book
In October 2026 my first book arrives: Small Luxuries: Sneakers, from Motorbooks. Twenty years of obsession, finally between two covers. Preorder it here.
Say hello
Want to work together, talk shop, or just say hi? You’ll find me on all the usual channels, linked at the bottom of this page.