Nike – Nick Engvall

The Worst Money Nike Ever Spent

December 15, 2022 by nickengvall

It’s no secret that Nike is a marketing company before they are a footwear or apparel brand. It’s the marketing that gets us all hooked and makes so many of us love them. It’s also what keeps them at the top of the game and as the aspirational brand in the footwear space. That said, … Read more

I Have To Give It Up…

December 7, 2022 by nickengvall

If you’re reading this blog, there is a good chance you know me from my work in the sneaker world but over the next 365+ days of blogging, it will be rare that I talk about sneakers here. You can find my words about sneakers in a handful of places almost every single day, but … Read more

Nike Donates $5 Million To Obama Presidential Center

January 16, 2020 by nickengvall

“It wouldn’t be the Obama Presidential Center without a place to play some ball,” – Barack Obama Nike recently announced a $5 million gift to the Obama Presidential Center planned for Chicago’s Jackson Park. The money, which will be given by the Nike Foundation, will go towards building a public athletic facility. According to Matthew … Read more

Weekly Overdose: Nike and Retailers, Reebok’s Logo, Mark Parker Interview

March 23, 2014 by nickengvall

The latest Weekly Overdose… I found this Tweet interesting considering we started a big White on White campaign not long ago. Coincidence? Last week we saw a big jump in all white classic footwear: AF1, Princess. Classic Leather, Cortez. Looks like that prediction is working — Matt Powell (@mattSOS) March 12, 2014 //platform.twitter.com/widgets.js Fast Company … Read more

Weekly Overdose: Sex Sells Sneakers Too, Karl Lagerfeld, Red Octobers

March 4, 2014 by nickengvall

Portland Business Journal – A $10,000 Nike? Meet Kanye West’s ‘Red October’: Moral of this story, even “business” journals sensationalize for pageviews. At least they didn’t mention the $100k pair of Yeezys. But at least they reached out to Jacques! Highsnobiety – Karl Lagerfeld Turns The Grand Palais Into A Grocery Store for Chanel’s Fall/Winter 2014 … Read more

Weekly Overdose: Nike Destined For Greatness, Lawsuits, Company Culture

February 10, 2014 by nickengvall

The business of athletic footwear, aka the sneaker business, was a $22 billion industry in 2013. To say I am I enjoy the business of sneakers would be an incredible understatement. I’m invested in it in every sense of the word because it fascinates me beyond most things in life.

adidas, Nike, The Need For Attention and Competition

May 8, 2012 by nickengvall

Image courtesy of ESPN Chicago Recently there has been a lot of animosity between supporters of adidas and supporters of Nike in the sneaker community. With Derrick Rose’s recent injury, followed shortly after by Iman Shumpert, it was as if supporters and employees of The Swoosh were handed a bottle of lighter fluid while sitting … Read more

Genuine Imitation Nike Air Mag Knockoffs

October 3, 2011 by nickengvall

Late at night when most normal people sleep, I tend to find myself either wandering the streets with a camera, or wandering the internet with the same mentality, looking for something I haven’t seen before. I’ve become fond of the Sneakerpedia site lately, mainly because I can’t actually spend any money on the shoes on … Read more

Brian Wilson’s Nike Air Max 95 iD

September 20, 2011 by nickengvall

Noticed these before tonight’s San Francisco Giants game against the Dodgers and thought I would look for a couple of pictures. Turns out these are the same Nike Air Max 95’s Brian Wilson wore earlier this season at a game I was able to be at in San Francisco, when the Giants raised the 2010 … Read more

Nike Air Max CB 34

September 20, 2011 by nickengvall

A couple weeks back I went to Sneaker Pimps in Hollywood. It was great to finally meet some of the people I talk with on Twitter in person. There was plenty of eye candy in the form of rare kicks, both being worn and on display. One that really caught my eye was this Air … Read more