From musical references to most recently being the subject of MTV’s coverage of the Video Music Awards (VMA), Twitter has changed what “news” is. Everything is real-time, what people are buzzing about now, but from a sneaker addict perspective, the sneaker culture has seen some of the greatest benefits from “tweeting.” Personally, I had a great experience thanks to Adidas’ use of Twitter, but beyond that, there is so much more for sneaker lovers on Twitter.
The hype around upcoming releases is what fuels sales numbers, and also helps determine what shoes actually make it from a sample pair, into a production model. Twitter has taken that to a whole new level. Celebrity sneakerheads seem to enjoy showing off their latest pick-up as much as the rest of us. Although many, like Wale, seem to have the hottest upcoming release months in advance, a few others have been jumping in on the action lately in even more creative ways.