Adidas Special Ops – Guerrilla Marketing at It’s Best

House of Pain x Adidas Campus 80's Mission Accomplished!

Since March I have been hunting for some sneakers, specifically the House of Pain x

Adidas Campus 80’s. When these shoes came out I was able to get my hands on a pair of size 14’s, one size too big. I bought them with the intention of reselling them and using the money to pick up a size 13, because there is now way I can own a pair of shoes and not wear them. Wearing a 14 was out of the question. I was able to resell the 14’s fairly quickly, within a day or two, but unfortunately the one size 13 on eBay had already disappeared. So I added it to my notifications that day so eBay would email me every time a new listing was posted that included House of Pain and Adidas. I was amazed, and entertained at how many people use irrelevant keywords, but I have not seen a single size 13 since March.

After hunting through the pages and pages of for sale posts on all of the sneaker message boards, I thought I would give twitter a try. The following is what I posted…

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Rest In Peace Tupac Shakur

Tupac Shakur (2Pac) Wearing Air Jordan 9

Every year on this day especially, I find myself explaining to people how Tupac Shakur influenced my life. It seems odd to most people that a person, obviously worlds apart from my path in this world, could mean so much to me. So I’ve decided rather than write a poem, only to have people think I took it from another person, I would write it in this way.

My goal in this life is simple. I want to leave this world a better place than it was when I was brought into it. At this point in my life, I don’t know as to the degree of influence I will have, but I do know that each and everyday that is my goal. Tupac was a man who had this same goal in mind. I am not a gangster, a rapper, a musician, an actor, a politician, a music mogul, a revolutionary, or a Panther, like the people he connected with in his day-to-day life, yet somehow I connected with him through his words without ever meeting him.

I don’t know exactly when I heard Tupac’s music for the first time. I have always listened to an extremely wide variety of music all of my life…

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