And 1 Tai Chi – More Than an Icon

November 5, 2009
November 5, 2009 Nick Engvall

And 1 Tai Chi – More Than an Icon

And 1 Tai Chi More Than an Icon

After talking about Jason Williams and Vince Carter the other day, I couldn’t help but obsess (see “My Support Group”) over the return of the Tai Chi from And 1. Everyone recognizes the significance of the of the iconic Jumpman logo, it’s an undeniable key to the direction of where footwear and basketball have gone. Even to the point of Michael Jordan’s son, Marcus, refusing to wear nothing but that logo on his shoes. Though the Jumpman changed the game, another logo may have accomplished a bigger feet feat.

And 1 jumped into the sneaker game in the mid 90’s, and in a shorter amount of time than any other startup footwear brand, became a legitimate contender. The iconic logo was plastered on t-shirts with a slew of trash talk slogans that were all but forgettable. The brand landed Stephon Marbury, who at the time had one of the quickest first steps in the game. And 1 gained a following with ads in publications like Slam magazine, but more importantly, gained the respect of the streetball community. The faceless logo became not only synonymous with the company, but with basketball as a whole. All the while inking it’s way into basketball history and ballers skin along the way.

Today, the company logo has moved away from the faceless silhouette, but has taken the first step on the comeback trail to that turn of the century success. As I mentioned before, this month the Tai Chi will return for the first time in years. From the glory days of being seen on the feet of Vince Carter at the 2000 Dunk Contest…
Vince Carter And 1 Tai Chi 2000 Dunk Contest

Though we can only hope the company and it’s icon return to their trash talking heyday, this particular colorway of the Tai Chi with the Orlando Magic’s Black and Royal Blue is enough to have me searching eBay for an old school swingman jersey to match. Thumbs up to And 1 for bringing back this classic, and doing so in a simple and timeless colorway, that just so happens to match the current team of the two players that best represent the run n gun streetball style of And 1, Jason Williams and Vince Carter. Now, if we can just get them to bring back the orignal Too Chillin, I’ll have another checked off of my wish list.

I’ll be looking for this colorway and others at stores soon.

,

Nick Engvall

Student of Life.

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