Photograph by Luke Sharrett/Bloomberg
The latest Weekly Overdose…
I found this Tweet interesting considering we started a big White on White campaign not long ago. Coincidence?
Last week we saw a big jump in all white classic footwear: AF1, Princess. Classic Leather, Cortez. Looks like that prediction is working — Matt Powell (@mattSOS) March 12, 2014
Fast Company – How Reebok Became The Brand For Crossfit Junkies: “Reebok is embracing the delta because the brand is currently not at the top of people’s minds like the two other big brands in the market.” It hurts me that Reebok is so reactionary and never proactive. At least I have my Iversons…
Style – Can’t Kick The Swoosh: A One-on-One with Nike CEO Mark Parker: Noah Johnson knows.
The Daily Beast – How Sneaker Culture Conquered The World: Good read, good book. Check it out.
Bloomberg – Does Foot Locker Have Too Many Nikes?: That’s the billion dollar question. Most people think that retailers like Foot Locker have a choice in how much or what they buy. When it comes to Nike, that couldn’t be further from the truth. Nike tells retailers what to buy, how much to buy, how to promote it, and when it can go on sale. The sneaker industry has never been bigger but retailers have never had less control over how they sell Nikes. Too much? Maybe so. But if a retailer’s product is 70-80% Nike, they are never going to risk losing it.
Bottom line, Nike is an incredible business. Keyword: BUSINESS. Keyword: BUSINESS. If it was an issue, Nike would do some “Retail Correcting”. Strictly business.