Taking the Hashtag Too Far

May 18, 2012
May 18, 2012 Nick Engvall

Taking the Hashtag Too Far

Between Twitter and Instagram (among a list of others), the hashtag (#) has become a big part of social media and how we interact on a daily basis. Many of my daily conversations on BBM or through text messaging are littered with the usage of the hashtag, mostly for comical purposes but it’s interesting to see how quickly it’s become part of our everyday communications. Even companies like Red Bull use #GivesYouWings as a way to further brand themselves on TV commercials.

Now a design firm from Denmark is taking the hashtag to new heights in the form of an apartment tower. I wonder if you have to create a globally trending topic before you can add your name to the waitlist?

More pics and info at PSFK.


Nick Engvall

Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.

Leave a Reply

%d bloggers like this: