I Don’t Play Video Games, I’m Missing Out #BWELA #ContentRules

November 5, 2011 Nick Engvall

I Don’t Play Video Games, I’m Missing Out #BWELA #ContentRules

Being that I’m not into video games, I miss out on a lot of cool things. Ironic, isn’t it? Most of the time you see people missing out on life because of video games and here I am saying I am missing out on life because I don’t play them. The reason why I say this is because of a recent discovery at Blog World Expo in a C.C. Chapman workshop called Content Rules, which is also the name of his book.

He showed an amazing video from Sony, in regards to knowing your customer. I am familiar with all the characters in the video, and depite not being a gamer, the video is so well put together, you can’t help but get a little excited.

I can imagine that when this video came out, gamers went crazy for it. I would have. If this was something that was applied to something I am passionate about I would have been playing it over and over again. All in all the presentation presented a lot of stuff that makes you think, now to find the book.

Being the quote junkie that I am, I of course pulled one from the slides…

Nobody reads ads, people read what interests them. Sometimes it’s an ad. -Howard Gossage
and sometimes that ad is an amazing video directed towards someone else. 🙂


Nick Engvall

Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.

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