I guess this is an example of taking a negative and turning it into a positive. I never realized that Jonah Peretti was the person behind all the Nike sweatshop chain emails all those years ago (years? at the speed of the internet now, maybe decades is more appropriate). I’m not a regular visitor of Buzzfeed but I do check it out occasionally but hearing the story on the NIKEiD emails is interesting to say the least. I’ve come across many, many words that are not allowed on Nike shoes over the years, never thought enough of it to email and ask why.
