April 22, 2010 Nick Engvall

Marketing At Its Best: A Clear Car

Aaron (F5toRefresh) put me onto this commercial from Shell. The concept is simple, the execution probably couldn’t be more complicated. How a team of designers goes about creating an entire car out of glass to show the inner workings of the car’s engine is beyond me. This is something I have always wanted to see. In fact for the 10-20 minutes that I have taken to watch the videos a few times, I actually don’t mind paying the outrageous gas prices. At least with something like this to watch, I know the money went to something tangible (is a viral video tangible? Forgive me, it’s late).

Maybe I’ll make it a habit to watch this video before filling up, then I know that a handful of designers are benefiting from my empty pockets. I wish it was that easy to fool myself into things. It would make my life much easier if I could.

Sorry for the rant. Check out the videos. What better way to market a product that goes unseen than to show exactly how it functions. I won’t forget, will you?

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Nick Engvall

Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.

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