December 18, 2009 Nick Engvall

Magazines: The Next Generation

I’ve always been a huge fan of magazines. They’ve made up a huge part of my information diet for as long as I can remember. Everything from business, tech stuff, car stuff, sports, fitness, sneakers and music, basically all the things that interest me. I probably have at least a couple favorite magazines on each subject. I’m usually carrying at least a few with me at all times, and they don’t have to the most current, often times I enjoy reading past articles to compare with current times.

Things have changed for me personally since Tower Records went out of business, it was a regular late night hangout for me and my best friend, Cup-a-Joe, dreaming of writing for a magazine one day. Publications seem to be falling left and right, personally I think just like everything else that seemed to need a trim of the excess un-useful (hip-hop is next on the list). The magazine industry has changed dramatically due to the fact…well essentially because I, and millions of others blast electronic highlights from around the net, and many of us get our information that way, which is almost always quicker than a print publication. As much as information is pushed at us, nothing will ever keep us from seeking out what we want. They’ll always be magazines at the grocery store, and naturally late night lurkers in that isle. It may be only me in the isle, but since I’m in a public place, it seems “social” in some weird way.

Hands down the coolest alternative to traditional magazines that I have seen to date is this project from Bonnier R&D. Check it out below.


Nick Engvall

Nick Engvall is a sneaker enthusiast with over 15 years of experience in the footwear business. He has written for publications such as Complex, Sole Collector, and Sneaker News, helped companies like Eastbay, Finish Line, Foot Locker, StockX, and Stadium Goods better connect with their consumers, has an addiction to burritos and Sour Patch Kids, and owns way too many shoes for his own good.

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